Active Travel at RAL

Active Travel at RAL is a sustainable travel campaign aiming to promote more active, healthy, and sustainable travel choices by staff and visitors of Rutherford Appleton Laboratory, owned by the Science and Technology Facilities Council.

When designing the visual identity for the campaign, I used geometric shapes in an array of colours, arranged in a dynamic way to represent the different travel routes to and from the laboratory and to encourage travel options that involve moving one's body and promoting heathy choices for the individual and the planet.