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Active Travel at RAL
Project type
Editorial Design, branding and identity
Date
2023
Active Travel at RAL is a sustainable travel campaign aiming to promote more active, healthy, and sustainable travel choices by staff and visitors of Rutherford Appleton Laboratory. The identity design uses geometric shapes arranged in a dynamic way to represent the different travel routes to and from the laboratory and to encourage travel options that involve moving one's body and promoting heathy choices for the individual and the planet.
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