Big Fish Small Bowl

Big Fish Small Bowl is an ethical design campaign that aims to raise awareness about the needs of fancy goldfish and improve their welfare, by ensuring prospective fishkeepers can make an informed choice about the best pet fish for them. Through this project, the goal is to educate fish keepers on the proper care and requirements of keeping these unique fish, in order to enhance the overall fishkeeping experience, promote responsible pet ownership, and ensure these often misunderstood fish are able to live long, healthy lives.